Just about every new idea goes through a debugging process. As human beings, we're happiest when we're challenged. We're inspired when we discover something new.  And we celebrate when we achieve. Learning, thus, is a process of doing, gaining insights and refining our ideas. 

Kaizen is the Japanese translation for "change for the better" and the English translation for "continuous improvement". It is a daily activity that places great emphasis on small incremental changes that often takes place, one step at a time.  Execution is about rapid action and feedback.  'Form follows failure', is how civil engineering professor Henry Petroski sums it up:  "…Since nothing is perfect, and, indeed, since even our ideas of perfection are not static, everything is subject to change over time.  There can be no such thing as a "perfected" artifact; the future perfect can only be a tense, not a thing." 

In the ultra competitive automotive industry, Toyota has been the undisputed leader in innovation and production, largely because of its emphasis on the 'Kaizen' method.  Each Toyota associate, is expected to adhere to the philosophy of continuous improvement by making a contribution each day of an idea that will lead to process improvement.  Rapid prototyping is encouraged and successful ideas are quickly widespread and rewarded.  The best way to get good ideas is to get lots of ideas from many different sources.

To empower action, iEvolution will adhere to the following principles:

•		The 'Kaizen' method of continual improvements.  Daily thought experiments will challenge current perspective and stimulate change.
•		Rapid prototyping is the key to problem solving.  Fail early to succeed later.
		Rapid feedback loop is the key to progress.
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