Today, access to information is spelled G-O-O-G-L-E.  In a matter of seconds, anyone can gain access to the information that just a few years ago, was only available to the so-called experts.  It's clear that we've left the information age and have entered the recommendation age. 

In 2001,  a wealthy options trader, Jimmy Wales, set out to create a new, modern version of the encyclopedia.  Wales started with "an effort to create and distribute a multilingual free encyclopedia of the highest possible quality to every single person on the planet in their own language." His strategy was to tap the collective wisdom of millions of people who wanted to share their wisdom.  Each of us has something to say, and the beauty of Wikipedia is that we have a structure to share with world and more importantly, to improve over time. Currently, Wikipedia has more than 5 million articles and 229 language editions.

As writer Daniel Pink puts it, "We are entering a new age-It is an age animated by a different form of thinking and a new approach to life-one that prizes aptitudes that I call 'high concept' and 'high touch'.  High concept involves the capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative, and to combine seemingly unrelated ideas into something new.  High touch involves the ability to empathize with others, to understand the subtleties of human interaction, to find joy in one's self and to elicit it in others, and to stretch beyond the quotidian in pursuit of purpose and meaning."

To gain this edge, iEvolution will:

•		Create a new model of knowledge production by tapping the power and collective wisdom of peer production-exclusive to our membership.
•		A creative learning experience that synthesizes know-how and insight within five growth clusters:  Personal Enrichment. Communication.  Brand Identity and Positioning. Personal Productivity and Stress Management.  And Marketing.
•		Create business tools and resources that will help our members advance in life and in business.